Why Rúben Dias Trusts OKX Wallet for His First Steps into Web3

By Haider Rafique, Managing Partner & CMO

I’ve long believed that the most powerful endorsements are those grounded in authenticity - when someone leans into an interest , not because they have to, but because they truly believe. Today is one of those moments: Rúben Dias, one of world football’s most respected leaders, is now part of the OKX family, not just as an ambassador but as a personal user of the OKX Wallet.

Why Rúben Dias Makes Sense for OKX

If you know his football, you know what he stands for: discipline, clarity under pressure, and leadership. At Manchester City, he isn’t just a defender; he's a commanding presence, orchestrating and ensuring stability. Off the pitch, he’s already made wise moves: investing in a range of strategic assets and projects. He has always been looking ahead, and now, that vision is pushing him toward Web3.

That alignment, between how he conducts himself and what we aim to build at OKX, made this partnership natural. We didn’t want a celebrity face; we wanted a genuine believer. So as we welcome Rúben as an OKX global ambassador, what’s even more meaningful is that he’s chosen to personally explore Web3 via OKX Wallet.

His First Steps into Web3, with OKX

Rúben is a student. That’s how it should be. He shares our values of always being curious, asking questions, cautious but driven. He’s the kind of person who wants to understand, not speculate. That’s exactly the mindset we love to see.

When he first opened his OKX Wallet, he told me: “I want control. I want transparency. I don’t want complexity.” And that’s precisely what the OKX Wallet is built for.

Rúben’s journey started simply: exploring Web3, and discovering OKX’s products and services. He’s using OKX Wallet not because he has to, but because he wants the freedom and control.

What This Means for OKX, and for Crypto

1. Sport Meets the Future of Finance Rúben’s evolution becomes a metaphor. Just as athletes diversify their portfolios, they’re now stepping into digital spaces. His involvement signals that crypto isn’t fringe, it’s mainstream, and it deserves serious attention.

2. A Real, Relatable Journey We’re not positioning Rúben as an expert from day one. Instead, we show his learning curve: the questions he asks, the mistakes he avoids, the logic he wants explained. Through the campaign, across our regulated markets, we will document his journey with OKX where he experiences the world of Web3 as an everyday user would.

3. Leadership Informs Trust Ruben shares OKX's brand values on and off the pitch, highlighting that he is a perfect fit for the brand, always showcasing clarity, patience, and resisting panic. While we chart Ruben's journey in Web 3, through various activations he will be highlighting, showcasing how OKX's products and services work

A Personal Note

When we first approached Rúben, I remember thinking: What if he tries it, finds it confusing, gives up? But that risk was worth it. Because when someone of his calibre not only endorses, but takes proactive steps in the Web3 world with OKX Wallet, it sends a reminder: this is real, this is tangible, and this is where the future is being built.

He’s not just another face, he’s a partner in a mission, a co-creator in a narrative. And for that, I feel proud and optimistic.

This is the next chapter of Rúben’s journey. But already, he’s shown that Web3 can be accessible, secure, and empowering, both for him and for the millions of fans who will now watch one of their heroes engage with OKX.

If you’ve ever hesitated, now’s the time to begin. Join Rúben on his OKX journey. Dive into OKX Wallet, and let’s redefine what’s possible, together.

No limits. Full control. OKX.